Privacy Policy
1) GENERAL INFORMATION ON DATA PROCESSING
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your data when using our website. Personal data includes all data that can identify you personally.
1.2 The controller responsible for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Shop Name. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.
1.3 This website uses encryption for security and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries sent to the site operator). You can recognize an encrypted connection by the “https://” prefix in your browser line and the padlock symbol.
2) DATA COLLECTION WHEN VISITING THE WEBSITE
If you use our website without registering or submitting information, we only collect data that your browser transmits to our server (so-called server log files). When you access our website, we collect the following data, which is technically necessary to display the website:
• The website visited
• Date and time of access
• Amount of data sent in bytes
• Source/reference from which you accessed the page
• Browser used
• Operating system used
• IP address (if applicable: anonymized)
The processing is carried out per Article 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. This data will not be disclosed or used for other purposes. However, we reserve the right to check server log files retrospectively if specific indications of unlawful use arise.
3) COOKIES
To make our website attractive and enable certain functions, we use cookies. Cookies are small text files stored on your device.
• Some cookies are deleted after the browser session ends (session cookies).
• Other cookies remain on your device and enable us or our partner companies to recognize your browser on your next visit (persistent cookies).
When cookies are set, they collect user information such as browser and location data and IP address values. Persistent cookies are automatically deleted after a predefined period, which may vary depending on the cookie.
Cookies may be used to simplify the ordering process (e.g., remembering items in a shopping cart). If cookies are used for contract purposes, the processing occurs per Article 6(1)(b) GDPR. For user-friendly and effective website design, the processing occurs per Article 6(1)(f) GDPR.
Please note: Most browsers allow you to manage cookie settings. Check your browser’s help menu for instructions on modifying your cookie settings. However, disabling cookies may affect website functionality.
4) CONTACTING US
When contacting us (e.g., via contact form or email), the data provided will be used exclusively to process your inquiry and for related technical administration. This data processing is in our legitimate interest, as per Article 6(1)(f) GDPR. If your inquiry is for contract purposes, additional legal grounds apply, per Article 6(1)(b) GDPR.
Once your inquiry is resolved, your data will be deleted unless legal obligations require otherwise.
5) DATA PROCESSING FOR CONTRACT EXECUTION
We collect and process your data as necessary to fulfill contractual obligations or initiate a customer account, per Article 6(1)(b) GDPR. After the conclusion of the contract or termination of the customer account, your data will be deleted following tax and commercial law retention periods unless you have explicitly consented to further use of your data.
6) NEWSLETTER SUBSCRIPTION
6.1 When subscribing to our newsletter, we send regular updates on our offers. Subscription requires only your email address. Additional data is voluntary and used to personalize the newsletter.
We use a double opt-in process to ensure you wish to receive newsletters. You will receive a confirmation email with a link to verify your subscription. By clicking this link, you consent to data processing under Article 6(1)(a) GDPR.
You can unsubscribe anytime via the link in the newsletter or by contacting us directly. Once unsubscribed, your data will be deleted unless explicitly permitted for further use.
6.2 Sending the Email Newsletter to Existing Customers
If you provide us with your email address when purchasing goods or services, we reserve the right to regularly send you offers of similar goods or services from our assortment by email. We do not require separate consent from you for this.
The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 Para. 1 lit. f GDPR. If you initially object to the use of your email address for this purpose, we will not send you any emails.
You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time with effect for the future by notifying the responsible person named at the beginning. This only incurs transmission costs according to the basic tariffs. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.
7) Data Processing for Order Processing
7.1 The personal data we collect is processed as part of the contract processing and passed on to the transport company commissioned with the delivery to the extent that this is necessary for the delivery of the goods. Your payment details are shared with the commissioned credit institution as part of payment processing if required.
If payment service providers are used, we provide explicit information about this below. The legal basis for data transfer is Article 6 Paragraph 1 Letter b GDPR.
7.2 Use of Payment Service Providers (Payment Service Providers)
- PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or (if offered) “purchase on account” or “payment in installments” via PayPal, your payment data will be forwarded to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).
This transfer is in accordance with Art. 6 Para. 1 lit. b GDPR and is only done to the extent necessary for payment processing. PayPal reserves the right to carry out a credit check when using payment methods such as credit card via PayPal, direct debit via PayPal, or (if offered) “purchase on account” or “payment in installments.”
Your payment data may be transmitted to credit agencies to determine your creditworthiness based on PayPal’s legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR. The result of the credit check, including statistical probabilities of non-payment, may influence PayPal’s decision on the provision of payment methods.
The credit report may include probability values (so-called score values) that are based on scientifically recognized mathematical and statistical methods. These calculations may include address data. For more information about PayPal’s data protection practices, including the credit agencies used, please refer to their privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this data processing at any time by sending a message to PayPal. However, PayPal may still process your personal data if required for contractual payment processing.
- SOFORT
If you select the payment method “SOFORT,” the payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”). As part of the payment process, we transmit your provided data and order details to SOFORT in accordance with Article 6 Paragraph 1 Letter b GDPR.
SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be shared with SOFORT to the extent necessary for processing payments.
For more information, please refer to SOFORT’s data protection regulations:
https://www.klarna.com/sofort/datenschutz
8) CONTACT FOR RATING REMINDER
Own review reminder (not sent by a customer review system)
We use your email address as a one-time reminder to submit a rating for your order through the rating system we use, provided you gave us your express consent during or after your order in accordance with Art. 6 Paragraph 1 Letter a GDPR.
You can revoke your consent at any time by sending a message to the person responsible for data processing.
9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS
9.1 Facebook plugins with Shariff solution
Special additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.
Our website uses so-called social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are implemented as HTML links. This ensures that when you access a page on our website containing such buttons, no connection is established with the Facebook servers. If you click the button, a new browser window will open and direct you to Facebook, where you can interact with the plugins (possibly after entering your login details).
Facebook Inc., based in the USA, is certified under the US-European data protection agreement “Privacy Shield,” ensuring compliance with the data protection standards applicable in the EU.
For information about the purpose and scope of data collection, further processing and use of data by Facebook, and your related rights and privacy protection options, please refer to Facebook’s data protection information: https://www.facebook.com/policy.php.
9.2 Google+ plugins as a Shariff solution
Our website uses so-called social plugins (“plugins”) from the Google+ network, operated by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are implemented as HTML links. This ensures that when you access a page on our website containing such buttons, no connection is established with Google+ servers. If you click the button, a new browser window will open and direct you to Google+, where you can interact with the plugins (possibly after entering your login details).
Google LLC, based in the USA, is certified under the US-European data protection agreement “Privacy Shield,” ensuring compliance with the data protection standards applicable in the EU.
For information about the purpose and scope of data collection, further processing and use of data by Google, and your related rights and privacy protection options, please refer to Google’s data protection information: https://www.google.com/intl/de/policies/privacy/.
9.3 Instagram plugin as a Shariff solution
Our website uses so-called social plugins (“plugins”) from the Instagram online service, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are implemented as HTML links. This ensures that when you access a page on our website containing such buttons, no connection is established with Instagram servers. If you click the button, a new browser window will open and direct you to Instagram, where you can interact with the plugins (possibly after entering your login details).
Instagram LLC, based in the USA, is certified under the US-European data protection agreement “Privacy Shield,” ensuring compliance with the data protection standards applicable in the EU.
For information about the purpose and scope of data collection, further processing and use of data by Instagram, and your related rights and privacy protection options, please refer to Instagram’s data protection information: https://help.instagram.com/155833707900388/.
10) ONLINE MARKETING
10.1 DoubleClick by Google
This website uses the operator’s online marketing tool DoubleClick by Google, provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).
DoubleClick uses cookies to show ads that are relevant to users, improve campaign performance reporting, or avoid users seeing the same ads multiple times. Google uses a cookie ID to record which ads are shown in which browser and can thus prevent duplicate displays. This processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
Additionally, DoubleClick can use cookie IDs to track conversions, such as when a user clicks on a DoubleClick ad and later purchases something from the advertiser’s website using the same browser. According to Google, DoubleClick cookies do not contain personal data.
When using this marketing tool, your browser automatically establishes a direct connection to Google’s servers. We have no influence over the scope or further use of data collected by Google via this tool. Based on our knowledge, Google may receive the following information:
• That you visited a specific part of our website or clicked on an ad displayed by us.
• If registered with a Google service, Google can associate the visit with your account.
• If not registered or logged in, Google may still be able to determine and store your IP address.
Opting Out:
If you wish to opt out of this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com (https://www.google.de/settings/ads). This setting will be deleted if you clear your cookies. Alternatively, you can adjust your preferences through the Digital Advertising Alliance at www.aboutads.info or configure your browser to notify you about cookies, allowing you to accept or reject them individually. Note that disabling cookies may limit the functionality of our website.
Google LLC, based in the USA, is certified under the US-European Privacy Shield, ensuring compliance with EU data protection regulations.
For more information, visit DoubleClick by Google’s privacy policy: https://www.google.de/policies/privacy/
10.2 Use of Google AdWords Conversion Tracking
This website uses the online advertising program Google AdWords, including conversion tracking provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
We use Google AdWords to highlight our offers on external websites through advertising materials (Google AdWords). This allows us to measure the success of individual advertising campaigns and better target ads that are relevant to you. This also ensures a fair calculation of advertising costs.
A conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files stored on your system. These cookies typically expire after 30 days and are not used for personal identification. If the user visits specific pages on our site while the cookie is active, Google and we can identify that the user clicked the ad and was redirected to our page.
Key Points:
• Each Google AdWords customer receives a unique cookie, ensuring cookies cannot be tracked across multiple AdWords customer websites.
• Conversion cookies allow the creation of statistics for AdWords customers, such as the total number of users who clicked their ads and were redirected to conversion-tagged pages.
• No personal information is shared with AdWords customers.
Opting Out:
If you wish to opt out of tracking, disable the Google Conversion Tracking cookie via your browser settings. You can also download and install the browser plugin available at: https://www.google.com/settings/ads/plugin?hl=de
Google LLC, based in the USA, is certified under the US-European Privacy Shield, ensuring compliance with EU data protection regulations.
For more details, visit Google’s privacy policy: https://www.google.de/policies/privacy/
Please Note: Disabling cookies may affect some features of this website or restrict their functionality.
94043, USA (“Google”). Google Analytics uses “cookies,” text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.
This website exclusively uses Google Analytics with the “_anonymizeIp()” extension, which ensures anonymization of the IP address by shortening it and excludes any direct personal reference. The extension ensures that your IP address is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.
Processing occurs in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. On our behalf, Google uses this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet use.
The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. You can prevent the storage of cookies by adjusting your browser settings. However, this may limit the functionality of this website. Alternatively, you can prevent Google from collecting and processing the data generated by cookies by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout?hl=de.
Further, you can disable Google Analytics by clicking a provided link to set an opt-out cookie. This cookie works only in the browser used and for this domain. If you delete cookies in this browser, you must click the link again.
Google LLC, based in the USA, is certified under the US-European “Privacy Shield” agreement, ensuring compliance with EU data protection standards.
This website also uses Google Analytics for cross-device analysis of visitor flows via a user ID. At the first visit, the user is assigned a unique, anonymized ID across devices. This allows interaction data from different devices and sessions to be associated with one user. The user ID contains no personal data and is not shared with Google.
To deactivate the collection and storage of data via the user ID, you need to disable Google Analytics on all systems used. This can be done using the browser plugin or other provided options. Further details about Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376.
12) RETARGETING/REMARKETING/REFERRAL ADVERTISING
Facebook Custom Audience via the Pixel Process
This website uses the “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). With express consent, user behavior can be tracked after they view or click on a Facebook ad. This helps evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and optimize future advertising measures.
The data collected is anonymous to us and does not allow us to identify users. However, the data is stored and processed by Facebook, enabling a connection to individual user profiles. Facebook may use the data for its own advertising purposes according to its data usage policy (https://www.facebook.com/about/privacy/).
You can allow Facebook and its partners to place ads on and outside Facebook. A cookie may be stored on your computer for these purposes. This processing occurs only with express consent in accordance with Article 6 Paragraph 1 Letter a GDPR.
Users under the age of 13 may not give consent to the use of the Facebook Pixel. Parents or legal guardians must provide permission for minors.
Facebook Inc., based in the USA, is certified under the US-European “Privacy Shield” agreement, ensuring compliance with EU data protection standards.
To disable cookies, you can adjust your browser settings to prevent cookies from being stored. However, disabling all cookies may limit the functionality of this website. The use of cookies by third parties like Facebook can also be disabled via the Digital Advertising Alliance at: https://www.aboutads.info/choices/.
Google AdWords Remarketing
This website uses Google AdWords Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).
Google sets a cookie in your browser that allows interest-based advertising using a pseudonymous cookie ID. Processing is based on our legitimate interest in the optimal marketing of our website under Article 6 Paragraph 1 Letter f GDPR.
Further processing occurs only if you have consented to Google linking your browsing history and app usage with your Google account and using this data to personalize ads. If logged into Google, your data will be used alongside Google Analytics data to create and define cross-device remarketing target groups.
You can permanently disable cookies for ad preferences by installing a browser plugin available at: https://www.google.com/settings/ads/onweb/. Alternatively, you can adjust your browser settings to be informed about cookies and decide individually whether to accept them.
Google LLC is certified under the US-European “Privacy Shield” agreement, ensuring compliance with EU data protection standards.
For more information, see Google’s advertising policies: https://www.google.com/policies/technologies/ads/.
13) RIGHTS OF THE AFFECTED PARTY
13.1 The applicable data protection law grants you, as the affected party, comprehensive rights regarding the processing of your personal data. These rights include:
• Right to Information (Art. 15 GDPR): You have the right to obtain information about the personal data we process, including the purposes of processing, the categories of processed data, the recipients or categories of recipients who have received your data, the planned storage duration or criteria for determining the storage duration, the existence of rights to rectification, deletion, restriction of processing, objection to processing, complaints to a supervisory authority, the source of your data (if not collected from you), the existence of automated decision-making including profiling, and meaningful information about the logic involved, scope, and intended effects of such processing. You also have the right to information about guarantees under Art. 46 GDPR if your data is transferred to third countries.
• Right to Rectification (Art. 16 GDPR): You may request the correction of incorrect personal data or the completion of incomplete data stored with us without delay.
• Right to Deletion (Art. 17 GDPR): You have the right to request the deletion of your personal data if the conditions of Art. 17(1) GDPR are met. This does not apply if processing is required for the exercise of freedom of expression, compliance with a legal obligation, reasons of public interest, or to establish, exercise, or defend legal claims.
• Right to Restriction of Processing (Art. 18 GDPR): You may request the restriction of your personal data processing if:
• You dispute the accuracy of your data, pending verification.
• You object to deletion due to unlawful processing and instead request restriction.
• The data is needed to establish, exercise, or defend legal claims after the purpose is achieved.
• You have objected to processing based on your specific situation, pending verification of overriding legitimate grounds.
• Right to Notification (Art. 19 GDPR): If you assert correction, deletion, or restriction of processing, we are obliged to inform all recipients of your personal data, unless this proves impossible or involves disproportionate effort. You also have the right to be informed about these recipients.
• Right to Data Portability (Art. 20 GDPR): You may request that the personal data you provided to us be transferred in a structured, commonly used, and machine-readable format, or to another controller, where technically feasible.
• Right to Withdraw Consent (Art. 7(3) GDPR): You may revoke your consent to data processing at any time with future effect. Upon revocation, the affected data will be deleted unless further processing is legally permissible without consent. Revocation does not affect the legality of prior processing.
• Right to Lodge a Complaint (Art. 77 GDPR): If you believe your personal data processing violates the GDPR, you may lodge a complaint with a supervisory authority, particularly in the Member State of your residence, workplace, or the alleged infringement.
13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA BASED ON LEGITIMATE INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING IS REQUIRED FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR DATA FOR SUCH MARKETING. IF YOU OBJECT, WE WILL CEASE PROCESSING YOUR DATA FOR DIRECT MARKETING PURPOSES.
14) DURATION OF STORAGE OF PERSONAL DATA
The duration of personal data storage is determined by the respective legal retention periods (e.g., commercial or tax law retention requirements). After the expiration of these periods, the relevant data will be routinely deleted, provided it is no longer necessary for contract fulfillment, initiation, or if there is no legitimate interest in continued storage.
Let me know if you need any further refinements!